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In consideration of the fact that Squidoo is one of the top five hundred most visited web sites in the world, squidoo is also one of the best places in the world for your site, and your ideas to get some serious exposure.

Squidoo uses whats called a lens. A lens is a sort of close up of your sites pages that you make yourself, based on what the ideas are that you’re trying to get out there on the net. Everyone has something to say right? Why shouldn’t what you have to say get just as noticed as those fortune 500 companies?

You can build your own lens on Squidoo. It’s easy, its convenient and its free, so what’s not to love about that. Head on over to Squidoo, and check out the easy format to make your own. Choose something you’re interested in or really passionate over. The topic you put your passion under will be the way that other internet users find you, or your site so make sure that you select something that fits it well.

Once you choose a lens topic, you give them a reason for being there.  Decide if that reason is to market something, to build traffic on your site or just make a few new friends in email. You can use your lens to sell your own products, to sell your ideas, or to make a few extra dollars for a charity.

Make up a web site address for your lens that says something about what you’re trying to accomplish with it. The url that you give it is forever so make sure that it fits your ideas, your ideals and what you’re trying to do. If you want to send traffic to your site, then probably you’re going to want to make it similar to the site url if thats possible. If your lens is on the top ten winter sports, then using summerfun for a url isn’t going to fly. You get the idea. Remember that you can’t change this url later.

Rate your lens and find a category for it.. Theres no such animal as R or X in Squidoo land so be sure that its wholesome content. Now its time for those all important key words. Make them fit. get the general idea out to the public about what you want to say by makng your key words and key phrases relevant to your site or ideas.

Set up where the royalties need to go, generally to you or to a charity, and then provide them with all the information the will need to make sure that you get your money, or someone does.. Thats pretty much all there is to doing a Squidoo lens. Its fast, its free, and it has the capacity to send you literally tons of traffic if you set it up in the right fashion. Free advertising isn’t all that common. Why not take full advantage of all that you can find by using the social networks such as squidoo.com to offer you a little extra boost with your web site.

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